Brand Building

Filed under: Service
Friday, July 27, 2012

Even though most of us despise those annoying commercial jingles that get stuck in our heads you have to admit, they do the trick! It’s easier for us to recall brands when we’ve heard the name repeated over and over again. Brand recognition comes in other forms as well: the smell of a shampoo, the crunch and taste of a particular chip, and (where designers come in) the logo, its colors and the colors of the packaging.

If someone needed your services, what have you been doing to make sure they think of your company first? Do you wear your brand wherever you go? This doesn’t mean matching shoes and shirt to mimic your logo (but you could!). Do you have a logo and business card that capture attention? How about a brochure that cleanly and professionally outlines what you offer (all while displaying your company name and logo)? Does your website match your business cards? It should!

Branding is about taking a visual idea and running with it. Showing potential clients that you have taken the time to develop a consistent and strong identity across web and print platforms is key in building interest and trust in your company. Reinvestment in oneself is a subconsciously charming attribute, I’m sure of it. : )

Here is an example of one of our clients, Better Builders, using their logo in multiple ways.
kilmerhansen design seattle web logo signs

An a-board sign, a booth sign, and various print pieces within the booth all display the company’s name and logo.

Better Builders also has office space. Here we took an element from their print design and moved it to all of the windows. A once dark and unimpressive corner building is now very hard to miss.

kilmerhansen design seattle web logo signs

kilmerhansen design seattle web logo signs

Another client has just changed office spaces and needed help with getting their logo onto the door.

kilmerhansen design seattle web logo signs

Is your office hidden or hard to get to from the street? Let people know they are in the right spot with an A-board design.

kilmerhansen design seattle web logo signs