Leading

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Friday, October 15, 2010

Leading (it rhymes with ‘heading’) the robot was born during a business card redesign. He is made from discards of the design process: logo ideas that weren’t quite ‘there’ yet, colors that were forbade usage, fonts that didn’t fit, code that didn’t cut it, and at least one full sketchpad worth of paper.

Because he is made of refuse, he is always looking for new things to replace his failing parts. Just as the world of technology and design is always changing, so is Leading.

His never-ending search for better parts serves as inspiration for the KILMERHANSEN team. We know a lot about design but that never keeps us from looking for the right piece of new knowledge that will make your project perfect for you.